HR STRATEGY & EMPLOYER BRANDING

Your team is growing.
Your HR isn't ready.

I help startups and SMEs build the people foundations that make growth sustainable, from hiring strategy and employer brand to team engagement and leadership support.

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ABOUT ME

Marie Van Rillas,

Your Partner for People & Growth

With 15 years of HR & leadership experience, I combine HR Strategy and Employer Branding to help you attract, engage, and retain the talent that drives sustainable growth.

I work with founders and SME leaders who know that getting people right is the lever that moves everything else and who want a trusted partner.

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"Solid HR Foundations and a clear Employer Brand are the two

drivers for sustainable growth."

Marie

DOES THIS SOUND FAMILIAR?

Are You Facing These Challenges?

You're not alone. These are the four patterns I see most often in growing companies.

You're growing but hiring keeps slipping

The wrong candidates apply, and the good ones don't stay long enough.

Your culture is real but invisible to outsiders

The image you project outside doesn't match what actually happens inside. And it's costing you candidates.

The team is talented but not quite clicking

There's energy and ambition but results don't always match the potential you know is there.

Good people are leaving quietly or suddenly

Every departure costs more than just the headcount. It's the knowledge, the culture, and the momentum that walks out too.

Peter Zonneveld - General Manager, Neste

“Marie built a high-performing HR function in Geneva, strengthening recruitment, engagement and leadership during even the toughest period. Her natural leadership and results-driven approach contributed to exceptional retention and a transparent, high-performance culture.”

FOR FOUNDERS & LEADERS SERIOUS ABOUT GROWTH

Who I work with?

I work with companies between 5 and 50 people at the stage where getting people right starts to really matter.

Founders scaling fast

You're hiring but have no HR structure yet. Every people decision still lands on your table, and it's slowing you down.

SME owners & CEOs

You've grown beyond the "small team" stage. The culture and processes that worked before are starting to crack.

COOs & ops leads

You're responsible for the team but HR isn't your core job. You need a solid people strategy without having to become an HR expert yourself.

WHAT I OFFER

Two Pillars. One Strategy

I help fast-growing companies align HR foundations and employer branding so they can attract, grow, and retain the right people at every stage of their scale-up.

Employer Branding

I help you build a magnetic reputation that attracts and retains the right talent through a clear EVP, impactful storytelling, and strong visibility inside and outside the company.

Audit | Quick Wins | Full Transformation

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HR Consulting

I set up the HR foundations, systems, and rituals your business needs to scale smoothly from recruitment and onboarding to performance, engagement, and leadership support.

HR Consulting | Fractional HR

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Combined, they create a workplace people want to join and choose to stay.

EXPECTED RESULTS

What Changes When People Strategy Is Right

Measurable outcomes your business will feel.

Attract & Retain Top Talent

Attract people who align with your values and way of working and retain them long term.

Stand out from Competitors

Become the employer top talent chooses over your competitors.

Shorten Hiring Cycles
Hire faster with qualified talent who truly want to work for you.

Drive Sustainable Growth

Build long-term, sustainable growth by aligning your people, culture, and business strategy

Ready to build it right?

Let's have a short intro call to explore where your biggest people opportunity is. No commitment, no pitch deck, just an open discussion.